Johnson’s Baby Oil, delicate floral fragrance, clinically proven mild, triple baby protection, keeps babies smelling fresh and fragrant longer. We love babies and we know your baby’s first emotional bonds are built from physical contact, and these serve as the foundation for emotional and intellectual development later in life. Johnson’s Baby Oil with Vitamin E is specially formulated for new born babies. Its gentle formula nourishes the skin, making it smooth and soft. It comes with a mild fragrance that stays for a long time. Besides, it is non-sticky. Thus, your sweet little angel will not feel uncomfortable. The gentle Johnson’s Baby Oil makes it easy for you to give your little one loving nourishment and your touch helps in stimulating her senses which is critical for her happy and healthy development. Mom’s trust Johnson’s always mild, gentle and effective.